See what's driving your firm's growth - and where to focus next.
Inside the platform
The weekly executive briefing
This is the first screen a Managing Partner sees: the figures that moved, the growth score, the trend and the single priority that matters most this week.
The intelligence layers
Paid search, SEO, AI search and competitors - read together
These are the layers that decide where your next enquiries come from. Each one is a full workspace inside AI Growth Director, and each one is explained in plain English.
Paid search intelligence
Where the advertising budget actually went, and which searches produced enquiries rather than clicks.
- Search terms that spend without producing an enquiry
- Cost per enquiry by campaign and practice area
- Budget, bidding and ad copy issues named plainly
SEO + AI Search (GEO)
Google rankings and AI answer citations read together, so you can see where you are visible and where you are not.
- Tracked keyword positions and weekly movement
- Questions where AI answers name you, and where they do not
- The pages worth writing or fixing first
Competitor intelligence
Named rival firms compared search by search, across traditional results and AI answers.
- Where a rival is ahead and by how much
- Questions where AI names them and not you
- Movement tracked over time, not a one-off snapshot
One weekly read
The picture a partners' meeting can act on
The four questions
Four questions.
Answered every week.
Most reporting tells a firm what happened. Partners need to know what it means and what to do about it. Every screen in AI Growth Director is built around the same four questions.
01
What's happening?
Every connected source read into one picture, reconciled against each platform's own reporting so the numbers hold up in a partners' meeting.
02
Why does it matter?
Each change is explained in plain English, with the figures behind it, so you can tell a blip from something that needs a decision.
03
Where are the opportunities?
Wasted advertising spend, searches you nearly rank for, questions AI answers without mentioning you, and where rival firms are ahead.
04
What should we do next?
A ranked list of priorities with the evidence attached. Nothing is changed in your accounts without a person approving it.
One picture
Everything your firm already pays for, read into one view
No new tracking to install and no change to how your team works. We connect to the accounts you already have and reconcile the figures against each platform's own reporting.
- Google AdsSpend, enquiries, wasted budget, search terms
- Google AnalyticsWebsite behaviour and enquiry journeys
- Search ConsoleRankings, impressions and clicks by search
- SEO search visibilityTracked keyword positions and weekly movement
- AI search visibilityWhether AI answers mention your firm
- Competitor intelligenceWhere rival firms appear instead of you
- Executive reportingBoard-ready reports from verified figures
No new tracking
Your firm's own accounts, read properly
Practice-area intelligence
Growth by the parts of the firm that matter
Firms are not run as one marketing account. Personal injury, family, conveyancing and commercial each have their own demand, competition and economics.
AI Growth Director lets you group the campaigns, searches, pages and enquiries that belong to a practice area, then follow that part of the firm on its own terms - where visibility is growing, where rivals are gaining and where spend is going.
- Track visibility and demand for each practice area separately
- See where paid and organic overlap within the same area
- Compare rival firms area by area rather than firm-wide
- Report to the partner responsible for that area, not just the board
What you get
Intelligence, not another dashboard to check
Six connected views of the same firm. Each one answers a question a partner or marketing director actually asks.
Paid search intelligence
Where the advertising budget went, which searches actually produced enquiries and which are quietly burning money.
SEO performance and opportunity
The searches you already rank for, the ones you nearly rank for, and the ones worth building a page around.
AI search visibility
When someone asks an AI assistant a legal question, is your firm named among the sources, or a rival?
Competitor intelligence
Head-to-head comparison against named firms across traditional rankings and AI citations.
Practice-area view
Group the searches, campaigns and pages that belong to a practice area and follow that part of the firm on its own terms.
Verified recommendations
Every priority carries the figures it came from, so you can check the reasoning before you act on it.
Built for the people who decide
Written for partners, not for analysts
Reporting a board will actually read
Reports are built from the figures the platform has verified, written in plain English, illustrated with charts, published as a fixed record and exported to PDF.
- Commentary written from the underlying data, not typed up by hand
- Published reports are locked so the numbers cannot drift
- Coverage gaps stated openly instead of quietly averaged over
For specialist legal marketing agencies
One intelligence layer across every law firm client. Switch between client workspaces, keep each firm's data separate, and put your own brand on the reporting.
- Separate workspace per client with its own connections and access
- White-labelled reports carrying your logo and your client's
- Usage visibility so you can see what each client actually consumes
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Client Access