A partner's office at dusk with a desk lamp and city skyline beyond the blinds

The intelligence

Every source read. One explanation you can act on.

The platform reads your connected accounts daily, holds the history so periods can be compared properly, and works out what changed and what it means. What you see is the conclusion, with the figures attached.

Start with SEO + AI search How it works

£4,180 of medical negligence spend went to searches with no enquiries

Needs attention

Evidence: 23 search terms, 612 clicks, no enquiry events recorded in Analytics over 30 days.

Next step: Review the terms and exclude the ones you would never act on.

Eleven family law questions rank well but are never cited by AI

Opportunity

Evidence: Top-five Google positions, zero citations across the tracked AI answers.

Next step: Restate each answer plainly at the top of the page, then re-check.

Employment law is converting on a very small budget

Working

Evidence: 17 enquiries from £460 of spend, with 9 searches in positions four to eight.

Next step: Test a controlled budget increase against those nine searches.

Demonstration data. Harcourt & Wells LLP is a fictional firm used to show how the platform presents information. Figures are illustrative and are not any firm's results.

Findings are ordered by the size of the opportunity or risk, and each one names the figures it came from.

Three core layers

Where firms find the most in the first month

Each layer answers the same four questions, applied to a different part of how clients find your firm.

Paid search

Where the advertising budget goes, which searches produce enquiries and which quietly waste money.

SEO and AI search

Google rankings, Google AI Overviews and what ChatGPT, Gemini and Perplexity say about you, including where you rank but are never quoted.

Competitors

Named rival firms compared search by search, across Google positions and AI answers.

Around them

The rest of the picture

Supporting intelligence that makes the three core layers usable day to day.

Website behaviour
How visitors move through the site and which journeys end in a recorded enquiry.
Practice areas
Everything above, grouped to the parts of the firm that are actually managed separately.
Verified recommendations
Each priority carries the figures it came from, so the reasoning can be checked before anyone acts.
Ask a question
Separate chats per topic, answered from your connected data, with shared workspace memory so nothing important is forgotten.
Executive reporting
Findings turned into a board-ready report, published as a fixed record and exported to PDF.
Automatic daily updates
Connected accounts refresh every day at no credit cost, with a once-a-day manual refresh and plain alerts when a connection needs attention.

The pattern

Every screen answers the same four questions

01
What's happening?
Every connected source read into one picture, reconciled against each platform's own reporting so the numbers hold up in a partners' meeting.
02
Why does it matter?
Each change is explained in plain English, with the figures behind it, so you can tell a blip from something that needs a decision.
03
Where are the opportunities?
Wasted advertising spend, searches you nearly rank for, questions AI answers without mentioning you, and where rival firms are ahead.
04
What should we do next?
A ranked list of priorities with the evidence attached. Nothing is changed in your accounts without a person approving it.

Trust

Why the figures hold up in a partners' meeting

Nothing here is useful if a partner can pull a thread and unravel it. The platform is built to be checked.

Figures reconciled against each platform's own reporting, with differences flagged rather than smoothed over
Up to 24 months of history held so periods are compared like for like
Incomplete periods and missing days stated on the page, not averaged away
Every recommendation shows the numbers it was derived from
Rules are deterministic, so the same data produces the same finding
Nothing is changed in your accounts without a person approving it

Next step

See it against your own firm's data

A demonstration takes about thirty minutes. We connect nothing until you decide to, and access is read only when you do.

Book a demo How it works