Your firm is spending on growth. This tells you what it is buying.
The problem
Firms rarely lack data. They lack a straight answer.
Every firm we speak to has reporting. Very few have a view they trust enough to make a budget decision from.
Nobody can say which marketing is actually working
Advertising sits in one account, website behaviour in another, rankings in a third and the agency report arrives a fortnight later. Each tells a different story.
Reporting explains the past, not the decision
Partners are shown clicks and impressions. What they asked was whether to keep funding a practice area next quarter.
Marketing spend is judged on faith
Budget carries on because it always has. The searches producing nothing are rarely separated from the searches producing enquiries.
AI answers are already recommending firms
Clients ask an assistant which firm to instruct. Most firms have no idea whether they are being named, or whether a competitor is.
How it answers
The same four questions, every week
Not a new reporting habit for your team to maintain. A standing answer to the questions your partners already ask.
01
What's happening?
Every connected source read into one picture, reconciled against each platform's own reporting so the numbers hold up in a partners' meeting.
02
Why does it matter?
Each change is explained in plain English, with the figures behind it, so you can tell a blip from something that needs a decision.
03
Where are the opportunities?
Wasted advertising spend, searches you nearly rank for, questions AI answers without mentioning you, and where rival firms are ahead.
04
What should we do next?
A ranked list of priorities with the evidence attached. Nothing is changed in your accounts without a person approving it.
Who uses it
Written for people who do not want a technical briefing
Everything is in plain English. The detail is there when someone wants to check it, but nobody needs to understand how the data arrives to use the answer.
Managing Partners
A weekly briefing in plain English: what changed, what it means, and the two or three things that deserve a decision.
Marketing Directors
One place to investigate a change across advertising, website, search and AI visibility without exporting anything.
Business Development
Where demand is growing, which questions clients are asking, and where rival firms are being chosen instead.
Practice-area heads
Their own area followed on its own terms, rather than buried inside a firm-wide average.
Anyone briefing an agency
Verified figures to hold the conversation with, so agency reporting can be tested rather than taken on trust.
Teams short on time
The analysis is already done when you open it. You spend the time deciding, not assembling spreadsheets.
Built for the partners' meeting