Your firm is not one marketing account. Each practice area is its own business.
How it works
You define the area. The platform groups everything to it.
Each practice area is built from rules you set - the campaigns, tracked searches, pages and enquiry paths that belong to it. Nothing is guessed.
- Advertising campaigns and search terms mapped to the area
- Tracked Google searches and AI questions grouped to the area
- Website pages and recorded enquiry events attributed to the area
- Competitors compared area by area rather than firm-wide
- Reporting produced for the partner responsible, not just the board
Where we are honest
The platform reports marketing performance by area: spend, searches, visibility, website behaviour and recorded enquiries. It does not claim fee income, matter profitability or cost per instruction unless your firm provides the data that proves it. Where a figure cannot be evidenced, the page says so.
By area
The questions each area actually needs answered
Same platform, different questions. These are the ones firms raise most often when we walk through their own data.
Personal Injury
High-competition paid search, heavy claims-management noise and long research journeys before an enquiry.
- Which injury searches are producing enquiries rather than clicks?
- Where are claims firms outbidding us for no return?
- Do AI answers name us when someone asks how to claim?
Family Law
Sensitive, question-led searching where guidance content often decides which firm gets the call.
- Which questions are people asking before they instruct?
- Do our divorce and children pages rank and get cited?
- Which rival firm keeps appearing above us locally?
Medical Negligence
Small volumes, high value and specialist language, where wasted advertising spend hides easily.
- Which specialist terms actually convert?
- Where is budget going with no enquiries recorded?
- Which conditions do we have no content for at all?
Employment Law
Two very different audiences - employees and employers - often served by the same pages.
- Are we visible for employer-side as well as employee-side searches?
- Which tribunal and settlement questions do we rank for?
- Is our commercial employment content reaching businesses?
Conveyancing
Volume-driven, price-sensitive and highly local, where small visibility shifts move enquiry numbers quickly.
- Where has local visibility slipped this quarter?
- Which towns produce enquiries and which do not?
- Are comparison and quote searches reaching us?
Commercial Law
Lower volume, longer decision cycles, and buyers who research firms before making contact.
- Which sectors are searching for the work we want?
- Do AI answers recommend us for advisory questions?
- Which pages influence enquiries even without ranking first?
Areas are not limited to this list. Anything your firm treats as a distinct part of the business - wills and probate, immigration, dispute resolution, a specific office - can be set up the same way.
By practice area