When a client chooses another firm, they usually saw that firm first.
How firms use it
A shortlist of searches you could realistically win
A single firm-wide visibility score looks tidy on a slide but tells you nothing you can act on. What you need are the individual searches where a rival is ahead of you and the gap is close enough to be worth closing.
- Choose the rival firms you genuinely compete with, by practice area
- See where they are ahead, where you are ahead, and where neither of you appears
- Compare Google position and AI citation for the same search
- Track whether a rival is gaining or losing ground over time
- Turn a chosen gap into a content brief and measure the result
Comparisons are based on publicly observable search results and AI answers for the searches being tracked. The platform does not access a competitor's accounts or internal data.
Capabilities
What sits inside competitor intelligence
Head to head
Pick the firms you actually compete with and see every tracked search side by side.
Traditional rankings
Where a rival firm sits above you in Google, and by how much, search by search.
AI citations
Which firm AI answers name for a question. Often not the firm ranking first.
Gaps worth taking
Searches where a rival is ahead but the gap is small enough to be worth contesting.
Movement
Whether a competitor is gaining ground week on week, or losing it.
By practice area
Different firms compete with you in family law and in commercial work. Compare them separately.